Todd Heft

About Todd

Digital Marketing, SEO, Copywriting, and Voiceover Artist

Todd Heft is an agile, highly skilled, cross-functional digital marketing professional with more than 10 years of experience strategizing and executing traditional and digital marketing campaigns for B2B and B2C brands.

He is adept at establishing and realizing goals through effective strategy, organization, coordination, and oversight; expert in deploying and optimizing content across multiple channels to deliver growth; has experience working in a regulatory environment; and is an effective communicator who enjoys collaboration and teamwork.

Todd has produced successful marketing campaigns for businesses in a diverse variety of fields, from small mom and pops to Fortune 500 companies. His experience includes a wide range of business categories: automotive, e-commerce, education, entertainment, finance, healthcare, health & wellness, home & garden, home improvement, legal services, non-profit, retail, manufacturing, recreation, SaaS, and others.

See his resume page for more.

Contact him here.

Skills

Digital Marketing Strategy

Develop a comprehensive strategy to meet your KPI's.

SEO

Increase organic traffic to your website.

CRO

Conversion Rate Optimization to increase sales and other conversions.

Copywriting

Digital ads, commercial scripts, email, print ads, blog posts, social media posts, website text, long form content.

See samples of his writing here.

E-Commerce Management

Ecommerce store setup, product management, and optimization. Expertise with Amazon, Big Commerce, Shopify, and WooCommerce.

Voiceover & Voice Acting

Bring life to ads and video.

See samples of his voiceover work here.

Resume

Digital Marketing Expertise

Platform Expertise

  • Google Advanced Analytics Certified
  • Google Search Console
  • Google Ads
  • Google Merchant Center
  • Google My Business
  • Bing Ads (Microsoft Ads)
  • Bing Webmaster Tools
  • Bing Ads
  • Bing Webmaster Tools
  • Amazon Seller Central / Amazon Ads
  • Facebook/Instagram Ads (Meta)
  • HubSpot Marketing
  • Mailchimp Email Marketing
  • SEM Rush
  • Shopify
  • WordPress
  • WooCommerce
  • Big Commerce

Experience

With a "whatever it takes" mindset, I consult with and perform hands-on work for clients in a variety of B2B and B2C verticals.

My day might include creating a strategic digital marketing plan, designing digital marketing processes, strategizing with team leaders on Conversion Rate Optimization, analytics reporting,  email marketing campaigns, creating PPC ads, competitive research, developing social media strategies, or writing copy for ads, web pages, e-commerce products, or blogs.

I'm equally comfortable managing a team as I am doing the day-to-day work needed to achieve business goals.

Freelance Contract Digital Marketing

2021-Present

Various Clients

Current

Major Market Digital Marketing Agency

SEO

SEO research and analysis, client presentations.

Current

Good Shepherd Penn Partners & Good Shepherd Rehabilitation Network

Healthcare (B2C)

Copywriting, content strategy, keyword research.

December, 2023 - January, 2024

Health & Wellness Brand

Digital Marketing Management / E-Commerce

Strategizing and implementing all required digital marketing.

May 2021 - July 2022

Epic For Kids (Epic Reading)

Reading app for kids (B2C)

Competitive research, conversion optimization, marketing strategy.

January 2022 - May 2022

Digitsole Pro

Healthcare App (B2B)

Email marketing automation, copywriting, CRM management, lead capture landing page development.

April 2021 - June 2022

Exogear / Spinal Armor

Health and Wellness (B2B & B2C)

Shopify Management, copywriting, SEO, web page development, Amazon Seller Central management,  Amazon ads, Facebook ads, Google Shopping.

Contract Digital Marketing Focus (current clients)

Content Development / Copywriting

SEO

Digital Strategy

E-Commerce Development & Management

Email Marketing (Automation Workflows)

PPC Ads Management

Competitive Research

Social Media

Website Design & Updates

Analytics & Reporting

Conversion Rate Optimization (CRO)

Keyword Research

Publisher, Big Blog of Gardening

2010-Present

Publisher

Heft Media

Big Blog of Gardening is a publication devoted to organic gardening and organic lawncare. Along with guest writers, Todd publishes content regularly and grew BBOG's followers on Facebook significantly with minimal ad spend. He also self-published the book, Homegrown Tomatoes, The Step-By-Step Guide to Growing Delicious Organic Tomatoes in Your Garden, available on Amazon.

Publisher Focus

Content Development / Article Research & Writing

Website Design & Updates

Editing

SEO

Email Marketing

2020

Digital and Performance Marketing Manager, Rigr Centrum

GlaxoSmithKline Startup Labs

6-month contract with GSK’s Startup Lab to establish Rigr Centrum, a DTC, E-commerce extension of the Centrum brand.

GSK Focus

Email Marketing

Ad Copywriting

Content Development

Analysis and reporting

SEO

Commercial Voiceovers

2017-2020

Partner, Director of Digital Marketing

FunnelKake

Managed e-commerce, email, PPC, copy, and social media teams. Translated B2B and B2C client business goals into tactical execution. Chief copywriter for all content, formulated and executed SEO strategies, optimized e-commerce product listings.

FunnelKake Focus

Long Form Content Development

SEO

eCommerce Store Management

Short Form Content Development

Ad Copywriting

Branding & Messaging

Team Management

2012-2017

Principal

Heft Media

Developed and executed marketing strategies, PPC ads, SEO strategies, and email marketing campaigns. Wrote long- and short-form content for print, broadcast, and digital. Developed WordPress websites. Purchased broadcast media. Wrote and produced TV and radio commercials. Produced promotional videos.

Heft Media Focus

Long Form Content Development

Website Design

Ad Copywriting

SEO

Ecommerce Store Management

Email Marketing

Media Buying

Broadcast Commercial Production

Commercial Voiceovers

2004-2012

Account Executive & On-Air Personality

Nassau Broadcasting

Advanced new and non-traditional revenue through creative prospecting and customized marketing solutions for clients. Established and advanced relationships with advertising agencies and proactively merchandised all broadcast properties. Wrote, voiced, and produced radio commercials. Hosted evening show weeknights on WODE.

Nassau Broadcasting Focus

Broadcast Sales

On Air Announcer

Broadcast Commercial Voiceover and Production

Ad Copywriting

Prior to 2004, Todd had a career as a promotion and marketing executive for various record labels and as an on-air radio host. Info available upon request.

Portfolio

A Sampler of My Best Stuff

Additional writing samples available upon request. Portfolio does not include work from current clients protected by an NDA.

Contact me here.

B2B Long Form Content

B2B Long Form Content

Copywriting / Long-Form Content
Email Marketing

Email Marketing

Copywriting / Digital Ads / Email Marketing
Google Search & Display Ads (SEM)

Google Search & Display Ads (SEM)

Copywriting / Digital Ads / Email Marketing
B2B Blog Posts

B2B Blog Posts

Copywriting / Long-Form Content
Radio Commercials

Radio Commercials

Voiceovers
B2C Blog Posts

B2C Blog Posts

Copywriting / Long-Form Content
YouTube Voiceover

YouTube Voiceover

Voiceovers
Facebook Ads

Facebook Ads

Copywriting / Digital Ads / Email Marketing

Contact

Get in Touch

Available for Freelance

Digital Marketing, SEO, Copywriting, Voiceover artist. See my portfolio page for samples.

Where am I?

Bethlehem, PA (Lehigh Valley) 90 minutes from Manhattan and Philadelphia. Sweet spot.

Contact Me